Do I Have A Best-seller? You Can Tell me the Truth

Writers approach me, describe their book or send me a sample and ask “Is this publishable work? Do I have a best-seller? Tell me the truth!”

I can tell you if I think your idea has market potential. I can tell you whether I laughed or  cried and wanted to keep reading your manuscript.

But then people say, again, “Tell me the truth. It’s okay, I can handle it. Does this book deserve to be published?”

So here is the truth. Books, like people, do not get the fate they deserve. Horrible books have won readers.  Astonishingly good books remain unpublished and unread.

I usually say, “Would you be glad you wrote this book if you knew no publisher will buy it?”

It happened to me. My agent loved my book and was confident she could sell it–but six months later no publisher had signed on.

In the past, the story ended there. You might look for another agent to represent that particular book. You might self-publish, as I did, on Lulu and later through Amazon. I was delighted to see my book in paperback and hardcover and e-reader form, and pleased by many positive responses from readers. My name did not become famous nor my pockets fill. But I am still glad I did it.

You have an advantage if you can sell your book to a name-brand publisher, but big sales are only likely if that publishing house decides to turn you and your book into a star. The publishing world–not readers–decide who wins this game.

Occasionally we hear about self-published books that rise via word of mouth. One way or another, you will need a good book, luck, and time to do considerable publicity.

As the publishing world changes, the best advice to writers hasn’t changed. Write a book because you want to. Try to get it to readers any way you can. Don’t count on justice.

Why Should I Pay?

We live in a world where we hear that the best things in life are free–and yet we pay money for more and more goods. Once upon a time, you’d never have paid for water, right? Now, we believe that the only good water comes in a bottle and costs at least a $2.00.

I live in New York City, which has an excellent water supply and I love that. It’s a luxury. I don’t need to pay for water.

So why should you pay for responses to your writing?

Because, alas, good critiques don’t flow from any city taps. You can find generous writing groups and friends and family who will give you precious help. But you won’t get serious copy-editing or line-editing from friends. It’s a skill. I charge from 4 cents to 10 cents a word, depending on what you want and need and can afford and I spend my work hours working for you, not a half hour before I run to the gym.

As for critiques, you don’t want too much advice and you don’t want bad advice. Sometimes we just need a magical word or two from a friend, or a kind stranger on the train. And sometimes we need concentrated professional help–whether to massage your stiff neck, redirect your career, perfect your tennis game, or preserve your marriage. The choice here is not all that different. Do you want “tips” or hours of expertise?

I read a funny comment on a writers’ list-serve this morning: Marry an editor! It’s true: Writers need people in their lives who will give them huge amounts of time and attention.

Paying doesn’t guarantee excellence. But paying should mean that you will both be focused on the job. You may find that you up your game when your cash is on the line. Ask yourself: Will I do my best to deliver a publishable manuscript? Will I make good use of the response I get? It’s an investment.

On the other end, a professional editor wants your good word-of-mouth to grow her business and should see her work for you as part of her mission in life. A good editor knows she’s damn good and will prove it to you. She has a bigger stake than a volunteer.

So I’d recommend that you get all the free help you can, and then hire an editor if you can afford one. I also take my own advice. For my own novel, I paid. Every writer needs an editor. Better writers need better ones.

Unless You are Moses…

There’s a myth of the talented writer–really, of any artist–who produces brilliant work on the first try, maybe over a few sleepless days or weeks.

She brings that outpouring to the public, which anoints her as a new talent.

No book reviews discuss the two or three unpublished novels that usually preceed the “first novels.”

The myth is that real writers don’t need editors or editing. They barely revise.

The myth has religious roots. According to it, beautiful language and insights come to us by inspiration, a word related to breathing. If you’re truly good, says the myth, you’ll breathe in your life and breathe out art. Like Joseph Smith, the founder of Mormonism, who claimed to have translated a buried book on golden plates, we transcribe voices or discover complete works within ourselves. Joseph Smith didn’t need an editor or editing, and neither did Moses.

It’s true that when you write, you experience magical moments when the words and insights come fast, seemingly from nowhere. Those heady times keep you going. You feel in touch with your true self. Why would you want or need to second-guess yourself or ask someone else to change what you produced when you felt most alive and authentic?

The reason is that, oddly, it takes skill and practice to be yourself on the page.

As a reporter, I’ve interviewed Nobel Prize winners and experts who talk to the public every day. Even people who are skilled at presenting their ideas repeat themselves and make grammatical errors. They say things that don’t make sense and skip necessary details and wander off into tangents and use the wrong word or terms their audience won’t understand. They misrepresent even their emotions: they may sound cold when they feel tender, angry when they feel detached, and false and sentimental when they feel passionate.

That’s why a good journalist picks quotes carefully.

As a writer, you owe yourself the same consideration. Of all the words you put down on paper, you need to pick the best, most revealing ones.

You need to learn when you aren’t making sense or are skipping necessary details or wandering off.

You need to revise.

Unless you are Moses, your finest words will not come to you the first time you listen.

 

 

 

Read Your Book Aloud

Read your words aloud. Read to yourself, but preferably to anyone who will listen. Read to a lonely neighbor. Read to your dog.

If possible, read for about 30 minutes at a time, but any amount of time will help.

As you read, notice the sections that cause you to hesitate or stumble–those spots need editing. Notice the sections where you need to speak more loudly or dramatically alter your inflection to make your point—and remember that your reader will not have your voice to help. Those spots may need editing.

Pay close attention and you will also catch typos and gaps in logic and the story.

After you revise, read the new section aloud again.

Read your entire book aloud.

This is the kind of time it takes to write a truly good book.

A professional editor can help you. Most of us can make a bad book mediocre, or a mediocre book more readable. Some of us can make a good book sparkle. Great editors have made flawed books into great literature.

But before you pay for professional editing, read your words aloud.

Is Your Work Any Good?

 

W.S. Merwin, the great poet, once asked John Berryman how he would know if his own work was any “good.”

Berryman answered that he wouldn’t. Writers never know. They guess.

Although it’s easy to think that your most popular work is your best, that is not necessarily true. Time is more telling than applause.

My own experience is that you can judge your work best years later. You can also find confidantes that you trust.

I tend to think my work is good if I remember it. But then sometimes I find a piece in my computer that I’d completely forgotten about and I’m happily surprised. I’ve even been astonished that I could have forgotten words so heart-felt.

Is your work any good? The only useful question is whether you can make it better. Little things a copy-editor can fix may make a big difference.

But obsessing over little things can keep you from seeing the big thing–what you have said.

We all want to believe that we are talented and lust for praise. I only feel the praise when I’m also excited about my work. Still, the praise helps–even when I don’t entirely believe it.

An editor that you trust can help keep you focused and engaged on the task you have set for yourself–and less distracted by worries about whether you are talented and will succeed.

Your best chances of happiness and satisfaction are in the process of writing and in reading yourself later, at the moment when you need to hear what you had to say.

Writing over a lifetime allows you to escape time. You can read your words from twenty years ago and think, “How did I know that?”  If you are a self-critical person, you will love yourself more.

Choose An Indie Press

We tend to focus on the big-name publishers like Random House or Knopf. But there are thousands of other well-respected presses with long histories that I would be proud to see publish my own writing. The difference between a “small” or “indie” press and a “vanity” press is whether you must pay the publisher. You might choose a “vanity press,” for convenience and service, over self-publishing.

An indie press should have good relationships with distributors that will get your book into stores. An indie press can also release your book in an electronic form and help you with marketing it online.

You can’t just mail your manuscript to the big New York houses; you’ll need to get an agent first. But indie presses will accept unsolicited manuscripts and are more likely to take on a book that a mainstream house will consider too risky. They may be looking for experimental or shocking work, but not necessarily. The widely-popular novel The Time Traveler’s Wife was first published by MacAdam/Cage Publishing. Water for Elephants was first published by Algonquin Books of Chapel Hill.

For a comprehensive database of small and independent publishers, go to Duotrope.com. Before you send out a manuscript, look at the publisher’s list and see if you sense a similarity in taste. In your cover letter, you’ll want to say, sincerely, that you chose this publisher because you admire the books it brings to the public. Make sure that your manuscript is truly ready for serious readers. You’ll need to copy-edit it carefully or hire a copy-editor and you may first want a critique from a writers’ group or a professional editor.

Your imagination, story, and writing skills will sell your novel or memoir, and your knowledge and insight will sell your non-fiction. But taking care of the details and getting high-quality help will ensure that you’ve given your work its best chance. All writers–at all levels–need editors.

Only people with little knowledge of writing or the publishing world think that they can pour out their hearts, mail Random House a fat mound of paper with typos and weird margins that no one else has seen, be received with open arms and go on to make millions. It’s a lovely fantasy. Write a short story about that writer! With the fantasy off your chest, you can take your next steps.

Your Readers Are Out There

We’ve all heard big talkers include every detail and ramble, making their listeners work too hard. And we’ve all heard good storytellers, who make you eager to hear the next word.

Writers feel the presence of their readers.

If you’re already an easy talker, you may find that it’s not as easy to write–but you’re still half-way there. You may need to talk into a tape recorder and pull out the best parts when you listen to your recording.

If you’re shy in person, you may find that speaking to invisible readers frees you up. It sometimes helps to imagine one particular reader–an author you admire, a high-school English teacher, a loved one who has passed away, or your own grandchild grown up.

When I kept a diary as a child, I was conscious that I was writing for my future self. I even wrote, “Someday you will be grownup reading this and know what you like when you were child.”

Today, I don’t think of my future self when I write. I think of various readers in my life, and I remember the voices of other writers.

Your readers are out there, if you can feel them. Feeling your readers doesn’t mean you expect your book to be a best-seller. It means you care about the act of reading. If someone reads your written words, she’ll hear that you imagined her.

You can tell when someone is talking to you–or talking to themselves. It’s not all that different.

Being Yourself–On Purpose

It’s a funny phrase, “Be yourself.” How can you not be yourself?

I like the phrase “being yourself on purpose.” I’m going to be myself, the good and the bad, but if I intend to be myself, I can highlight the good.

One way to be yourself on purpose is to find the routine that is you and stick to it. Routine is the secret to better writing. Find a time that you can write every day. I wrote my first novel on a half hour bus commute. I wrote my second novel by waking up an hour earlier each morning. I write my journalism assignments by setting my own deadlines, well ahead of the deadline assigned by the editor, whenever possible.

Play around with it, and stick with the routine that works best. Many writers think they have a complicated psychological reason for “writer’s block” when the problem is simple: they’ve changed their routine or haven’t found the right one. If you haven’t found your routine, ask yourself, When do you think about your writing project? Just before you go to bed? In the morning when you wake up? Or after your shower and breakfast? Be attentive to the details and create forty minutes close to that time.

Why Write a Memoir?

Why do people write memoirs?

For the same reasons we gossip, go to movies, read fiction and biographies and memoirs, attend the theater, follow the lives of celebrities or get wrapped up in soap operas. Because we’re sociable! And when it comes to our own lives, we feel clearer-headed and happier when events that affected us deeply are refined into a story that we can share.

You may think your life isn’t worthy of a memoir unless you did something that has already put your name in the newspapers.

But there are all kinds of memoirs, and you can choose your kind. Write about your childhood, like Frank McCourt did so movingly in Angela’s Ashes. Write about your travels, as Elizabeth Gilbert did in Eat, Pray, Love. Write about a connection with a strong personality, as Lorna Kelly did in The Camel Knows the Way, which tells the story of her time with Mother Teresa. Mary-Ann Tirone Smith traced a murder in Girls of Tender Age.

Many memoirs are about illness, or coping with the illness of others in your life. You can write about the importance of friendships or siblings or a marriage.

In fact, if you write about seemingly unremarkable events in your voice–distilling your honesty, humor, insight or compassion-your book can be as inspiring or touching as a story about high drama. You can bond with readers, who like you, have not lived through extraordinary events, but the ordinary events that make life extraordinary.

Writing a memoir is an act of believing in yourself and the value of your life for others.

Perhaps you are haunted by a mistake–writing a memoir may be a confession, and a way to give readers the benefit of your regret.

Perhaps you are happy about your role in events you couldn’t reveal until now.

Perhaps you are perplexed about the role someone else played in your life and need to tell the stories so you can see past blame or shame.

The challenge is coaxing the story out. As you write, you will hear yourself think. Eventually you will decide what is most important, to you. One person’s version of events can be completely different in meaning and tone than another’s. Your story is yours.

A clear story has a theme, though it may be subtle. You will choose to include some details and leave others out. Much of your story’s impact will come from your choice of words, pacing, and statements about the world, as well as the twists and turns of circumstance.

People are most often drawn to memoir and autobiography in older age, when we have time for reflection and may want to leave a story for our children and grandchildren to read. If you write down your stories, they are not lost. They are not lost in your memory–you can reread them as long as you are alive. And it is very likely that someone in your family will read your book and keep it close at hand when you are gone.

In my own family, my grandmother’s memoir became very important to us after she died, and helped us sort out mysteries about her past. My mother died before my nephew Ben met his fiance–so she never met his beloved New York grandmum. His fiance has read her autobiographical play as a way of getting to know her.

A good therapist can help you work on a memoir, if you are facing pain or confusion. A writing group or class can be inspiring and provide structure to keep you on a work schedule. A sympathetic, talented professional editor can copy-edit, line-edit, or critique, applying writing skills that bring out your meaning and perfect your language, so you can communicate powerfully and clearly even if writing is relatively new for you. Writing about yourself can bring up all kinds of self-doubts. After all, you probably haven’t spent your life writing–you’ve been living the stories you will tell!

Do you want to be a published author? You can self-publish, find an agent or publisher–or simply, gladly, write for yourself.

Write Like a Poet

Whether you are writing an op-ed, business paper, nonfiction book, memoir or novel,  being alert to the sound of words is essential.

There is poetry in all effective language, even if it is not organized on the page to look like a poem.

Words are not just their meanings; they are sounds. As such, they can have the emotional power of  music. I believe that brain chemistry will one day explain what poets know, that words arranged with full use of their musical qualities allow us to think and feel simultaneously in a unique way.

Music with good lyrics isn’t the same, though related. And no one can argue with the power of “Yeah, Yeah, Yeah”!

So why is it that most people today feel cut off from poetry? That’s a big topic. For now, as writers let’s recall that nearly everyone knows the lyrics to a favorite song and language is king among rappers and at poetry slams.

Even old-fashioned poems can still hit a popular nerve:  W. H. Auden’s “Funeral Blues” captured a wide audience when it was recited in the film “Four Weddings and a Funeral.” Another popular poem is Rudyard Kipling’s “If.” Events like 9/11–or the death of Princess Diana over a decade ago–produced outpourings of poems scrawled on walls or safety-pinned onto teddy bears and bouquets.

Many people who do not ordinarily read poetry turn to it when mourning a death or lost love. A friend I’ll call Lily discovered the Robert Frost poem “Reluctance” during a painful break-up in her twenties. When another affair ended decades later, she sent the poem to her ex and found herself repeating its conclusion like a mantra: “Ah, when to the heart of man/Was it ever less than a treason/To go with the drift of things,/To yield with a grace to reason/And bow and accept the end/Of a love or a season?’”

Treason. Reason. Season. Rhyme links disparate themes. It’s a mental jump from treason to reason, helping us step (not jump) ahead emotionally in the process of getting over anger.

A metaphor describes one thing by calling it another, again linking our minds and emotions. Here, love is a season. The comforting message is that love will come again, as spring follows winter. The message is more comforting because it is unstated.

Use metaphor well and move your reader. Cliched and mixed metaphors have the opposite effect. Our emotions shut down.

We’ve all been taught to avoid repetition. It’s a good rule, unless you use repetition well.

Repetition can be soothing, like the rocking of a chair or a child’s lullaby. “That’s why we say ‘there,there,’ instead of just ‘there,'” says the poet Kate Light.

Another kind of repetition can be energizing. Think of the repetition in sermons in black churches or Churchill inspiring the British to resist the Nazis: “We shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air.” We shall fight, we shall fight – perhaps along with the rocking cradle, we feel the love that gives adults courage.

The key here is that the language builds to a crescendo, as in martial music.

As your editor or copy-editor, I will alert you to ways you can finetune the music under your words.